The Enfield Bullet : Made like a gun goes like a bullet
The Enfield Motorcycle is manufactured by an Indian company – Royal Enfield which has factories in Chennai, India.
The Enfield Cycle Company made motorcycles, bicycles, lawnmowers and stationary engines under the name Royal Enfield out of its works based at Redditch, Worcestershire. Use of the brand name Royal Enfield was licensed by the Crown in 1890. In 1955 the Redditch company partnered with Madras Motors in India to form ‘Enfield India’ to assemble, under licence, the 350 cc Royal Enfield Bullet motorcycle in Madras (now called Chennai). Enfield was bought by Eicher Group in 1994 and in late 1995, Enfield India got the exclusive rights to use the name Royal Enfield.
Enfield got a major break in the country when Government of India chose Royal Enfield Bullet as most suitable motorcycle for its Police and Army, for patrolling and commuting in remote areas. The Government ordered 800 Bullets with 350 cc engine. In 1955 , the Redditch Company signed agreement with Madras Motors to form Enfield India to assemble 350 cc Royal Enfield Bullet motorcycle in Madras under licence. By 1962, all components were made in India. The Indian Enfield uses the 1960 engine (with metric bearing sizes), Royal Enfield still makes an essentially similar bike in 350 cc and 500 cc forms today, along with several different models for different market segments.
Royal Enfield currently sells motorcycles in more than 50 countries. Royal Enfield surpassed Harley-Davidson in global sales in 2015 and received an informal stamp of approval from US President Barack Obama as a guest of honor at 2015 Delhi Republic Day parade. Royal Enfield made a record $482 million in income in 2014. The company announced that it will invest $80 million in two more factories as well as technology centers even as demand for the mid-size Royal Enfield “Bullet” brand, with its retro good looks and distinctive engine roar, grows. Customers wishing to buy the Royal Enfield have about a 12-month waiting period currently.
MODELS AT A GLANCE
Symbol of class, history and machismo, Royal Enfield motorcycle is known for its thumping sound.
The legacy of weapons manufacture is reflected in the logo comprising the cannon, and the motto “Made like a gun”.
Prior to First World War, the company pre-fixed Royal to its name and supplied huge number of motorcycles to British army and Russian Government during the war.
The Enfield bullet remain popular among all generations in India due to its dominating feeling . The continuous use of the same in the Indian movies is an example of it.